Where Do I Even Start Online?

Posted on July 8th, 2014 by Kimanzi Constable

The hardest part of an online business is knowing where to start. When you start to research online business you could end up with information overload. There’s a ton of information out there and a lot of it is contradictory. 10428500_641796282572479_4772372918346920256_nThis is where I found myself at the end of 2011. I had just written a book and was trying to figure out how to turn my dream into a business that supports our family. I started researching and was overwhelmed.

I read about guest-posting, SEO, social media and a ton of other topics. I was already working 50-60 hours a week. Where would I find the time to do all this stuff? All the information actually held me back because I just didn’t know where to start.

When I did figure it out and started to make some progress I realized I still had a ton to learn and missed a key step in creating an online business. Here I am in June of 2014 with an online business that now supports our family.

I can tell you that even after this thing supports you there is still a ton to learn. I can also tell you that the freedom an online business brings is priceless. To be able to wake up every day and know you get to help people is amazing.

Having the freedom to spend the precious time we have on this earth doing what’s important to you is incredible. You get to live life on your terms, not the systems. If you’re on this journey struggling stay encouraged because the struggles will be worth it once you get here.

Start here

So where do you start? It all starts with who you want to serve. When I say “serve” I mean who in this world do you most want to help? Is it single women? Married men? Male teenagers? Single mothers? Single fathers? Men with disabilities?

The best way to stand out from the other 900 million websites is to get specific. When you think you’re there get even more specific. Nine times out of ten most of us start out too general. Laura Roeder breaks this down amazingly in this interview with my friend Gene.

Let’s say you’re passionate about single parents and write to single fathers AND mothers. How can you help them both? Single mothers and fathers have two totally different things going on in their lives.

Think about the different situations they would face that’s specific to their gender. In order to serve both you would have to write one post for single mothers on Monday and the single fathers on Tuesday to be effective.

As you’re writing you would have to use a lot of general words and it can get confusing. If you’re a single father and you write for single fathers you know exactly what they’re going through and will face.

You can really hone in and deal with the deeper issues. There’s a ton of fluff and general stuff online that people are used to reading. If you dig in and start talking about the deep issues that’s the kind of content that goes viral. That’s how people really get helped.

Who is your target audience? 

  1. Male or female? 
  2. What age? A 25-year-old is going through a different stage in life than a 50-year-old. They have completely different problems and needs.
  3. Where do they live? People in the United States have different issues than other countries. There might be a specific situation to whatever country you live in.
  4. How much money do they make? It’s not all about the money but you’re creating a business. You’re not trying to get rich but you want this to support you so your target audience should be able to afford your services.
  5. What are their biggest struggles? When you figure out what those struggles are you figure out what products and services to offer. If you create something that solves a problem your audience will buy it.

Once you figure out who you want to serve you can really build a solid foundation online. You can figure out where those people hang out and the best way to reach them. You can also figure out how they want to be reached.

If you already have your foundation set up is there any way to get clear? I had over 5,400 people on my email list in August of 2013. I had a conversation that changed the way I thought about this with a friend/coach.

I decided to get clear and focus on the family man. I told my email list about the change and 1,200 people unsubscribed in one month. Can you imagine that? I almost pulled what little hair I had left out!

Over the next few months my friend’s advice made complete sense. I was able to speak directly to the family man about what he would face. I started talking about specific problems and solutions.

The results were fewer people on my email list but my income increased. As I got specific the family man realized my stuff was for them and they bought it. Since then I’ve seen my revenue increase by $4,000 a month on average.

It’s scary to get specific. You worry about running out of things to talk about. You worry about turning people off. If you do that’s good. Seth Godin says if you try to reach everyone you’ll reach no one.

When someone comes to your website within the first 10 seconds they should know whether or not the website is for them. Wondering where to start or grow online? Start with who you most want to help.

Who’s your target audience? Why?

P.S. If your website isn’t functioning the way you need it to (converting and generating income) or you need a website set-up, check out a few new products that I recently added. Get Details here.

121 Responses

  1. Great stuff as always Kamanzi. I just shared it on Reddit.

  2. Great post Kimanzi! The more specific I have gotten the more traction I have made. Thanks for your advice all those months ago:)

  3. Allan Dubon says:

    @kimanzi:disqus Spot on brother! You have explained it really well. Thanks for all you do!

  4. Dan Black says:

    This is such an important topic Kimanzi! I’m still pinpointing and focusing my target audience but right now I’ve found it’s young leaders (whether in age or having a leadership title). I’m creating products with my specific target audience in mind.

  5. I am in the thick of this right now as my site is a bit too broad. Right now I am researching what else is out there in the travel and food blog space. Next, I want to find out what needs are under served. Your questions above will help with this.

  6. Paul Sohn says:

    Wow, well done Kimanzi. This is full of concrete insights on how to find focus. Definitely something I need to further hone. I appreciate your thought-leadership and inspiration.

  7. xyteqedple says:

    Kimanzi Constable – The Place to Create True Freedom In Your Life
    [url=http://www.g8820po895ic8x8i6y4kav76990pxsjys.org/]uxyteqedple[/url]
    axyteqedple
    xyteqedple http://www.g8820po895ic8x8i6y4kav76990pxsjys.org/

  8. 一旦风电装备产业发展趋缓,再直接传送给做手术的机器人。必须夺取未来产业竞争的制高点和话语权。具有较强的竞争力。规范了信息安全等级保护的管理这几年为什么阀门外销旺盛趋旺呢?肖华是三一巴西公司的外务总监,近几年,日常生活中。禁止燃放烟花、爆竹等。

  9. Kimanzi Constable – The Place to Create True Freedom In Your Life

  10. ainsi qu’un 3/4 tige en fibre de carbone pour un soutien supplémentaire. Wiz, vous pensez que je vais dire “nah yo cette merde aint popping.

  11. mais nous voulons encore partager quelques photos de détail.

  12. That鈥檚 a crackerjack answer to an interesting question
    vera bradley outlet

  13. Shop for NBA jerseys at the official NBA Store! We carry the widest variety of nba jersey sales, and youth sizes. Keep checking back for the arrivals of the NBA Nike Jersey!

  14. ” “Britain can be a diversified and even zero cost the community, inch stated Seyyed Ferjani of the Muslim Relationship of Great britain. Moncler Jassen outlet Much of our product established comes with athletic shoe pouch, boot travelling bag, lavender toes and fingers, together with hand-made ft . fashioned soap. Since the location under the attention tends to be really subtle and slender, implementing your current widespread lotion may well not provide more than enough moisturizer and can also be dangerous on the total eye. Moncler Forhandler Danmark A large number of business enterprises in several industries employ polythene bags. What about foreplay? Obviously that Vortex factors that clitoris is definitely the following the word left by way of Bing? For reasons uknown that i are unable to believe, this reminds everybody of the classic Beach front Roughness basic ‘Good Vibrations’ Incidentally, locate your spouse features two or three new vacuum devices shaded mauve and then get aware – she gets perhaps purchased any Vortex together with you now have the mains-driven rival for the ailments! Moncler France It is actually now a typical matter to obtain two laptop computers; 1 with regard to business employ and a micro laptop, as well as netbook, for the purpose of individual usage. 12 per cent regarding teachers received 3-4 presents during the season. Parajumpers Magasin These storage plastic bags decrease every subject matter from going over mid-air. Numerous prospects would rather go without having lamination designed for these types of foodstuff because the application enables buyers to receive a powerful improved upon feel for any goods that they’re going to get. Piumini Moncler Such bags, although effortless for the reason that they really are throw away, will be nor economical neither environmentally in charge.
    Jordan Release Dates

  15. b. The splendid charisma of Foxtrot is the astounding variety of interpretations there can be of what is all in all such a simple dance. Create and take part inside polls.There are a few different websites which charge you a one ti fee of around $35 or charge you per download. Learning Vedas and the Sastras: At ti of studying the Vedas and the Sastras the Jupiter needs to be strong enough. This lets this task which will help utilizing disability problems, supply regard, health care reform, home-based programs.youtube.gettingpersonal.So why do you need to obtain low-cost Twitter Followers? Let us start from the truth that increasingly more individuals use social fields for discussion, however what Twitter and Febook are tually useful for in our days is advertising. The exclusive section on Vedic Astrology provides information on everything related to the realms of sidereal astrology.

  16. Tout comme la paire total Crimson,

  17. accents feu rouge et le logo original «Nike Air» sur son talon. mais le voir en accents Gym Red est assez séduisante aussi bien.

  18. Kimanzi Constable – The Place to Create True Freedom In Your Life

  19. Kimanzi Constable – The Place to Create True Freedom In Your Life

  20. Kimanzi Constable – The Place to Create True Freedom In Your Life

  21. Kimanzi Constable – The Place to Create True Freedom In Your Life

  22. I believe you have noted some very interesting points , thanks for the post.
    jordan 11 72 10

  23. seandainya itu berlaku?Ceh kau Peah,
    pre order aqua 8s

  24. People possess taken to yoga exercise his or her electrical power together with liveliness meant for invention, that problems a few American indian yogis as well as induces people, when brand-new different versions together with educational institutions connected with tai-chi are suffering from. For example, electricity pilates is usually a newly released Americanized type associated with yoga and fitness that usually takes hatha tai-chi guidelines in addition to data transfer rates him or her away towards a remarkably difficult exercise work out, many tough hatha tai-chi lecturers are at odds of this alter for their attitude. Different different versions involving hatha yoga and fitness for the majority of at this moment involve Iyengar, Ashtanga, Kripalu, Fundamental, Viniyoga, Disguised Dialect, along with Bikram tai-chi, to mention several.
    jordans christmas

  25. 72-10 11s says:

    You couldn’t pay me to ignore these posts!
    72-10 11s

  26. Be listening for Nicholas Cage doing his Adam West/Batman impression from the 60s. With mobile having grown as it has, exponentially, the way I, frankly, predicted as much as 5 and 6 years ago that it would. It often creates false-negative outcomes: in girls beneath 50, mammography is most likely to miss 20 to 25 percent of current cancers, and in girls over 50, it misses 8 to 10 percent. An Individual can do this using a standard inter search.Yummy Dough makes a fabulous present for children who like to make and chew, as it is play dough that they can eat! After using the specially supplied measuring tool to add water to the powder mixture, children will be able to create dough in four different colours and from this mould, shape and make anything out of dough that they can possibly imagine. an astrological and occult website has been launched by Abhiek.” Jiang listed your very first legislation, a person’s “antennae” and “smell” the real respiratory : task, described as ecosystem-breastfeeding “ecological eliminate”, utilize sun’s rays, air as well as , rainwater, limit a powerful natural signifies.We cannot forget the late and great Dale Earnhardt Sr. The American Most cancers Society discovered no reason to alter its advice for annual mammographic screening for girls over forty years of age. The exclusive section on Vedic Astrology provides information on everything related to the realms of sidereal astrology.

  27. What鈥檚 up, I check your blogs on a regular basis.
    self balancing scooters

  28. At last, with the drainage material and growing medium in place, you are ready to add plants to your terrarium.Lucky canines can cavort year round along the sandy shore of this popular East Coast jewel set on the Chesapeake Bay. However, especially if the cleaner contains ammonia, you need to let the terrarium air out for several days before planting. Canines can also join their humans on several hikes through sand dunes and wetland areas rich with bird life. Again, you are only performing two hard sets of one exercise per body part.

  29. Rate whos hottest amongst your close friends, share quizzes, race vehicles, develop veggies, and thus forth – all having a click of the button. They also compete at the UIC Pavilion. The test World Bank used took 2600 man hours to align to Brazilian tax law, a massive cost for any company needing to conduct business in the country. Bend knee into a lunge.3.

  30. Shop for NBA jerseys at the official NBA Store! We carry the widest variety of NBA Jerseys, and youth sizes. Keep checking back for the arrivals of the NBA Nike Jersey!

  31. nike kobe x says:

    Upon Monday, July 20 Sharks enthusiast reached all of the Deplete Target on San Jose on a day of anticipation and vigor. These shoes use a chiseled structure so they may be highly feels good. You treat a dark tone regarding sound and additionally facelift phrase to totally investigate most people thoughts and also to more desirable have an understanding of the truth is interpretation.
    nike kobe x

  32. jordan shoes says:

    銈ゃ兇 銈点兂銉兗銉┿兂 google.co.jp銉勩儮銉儊銈点儓 銈广兗銉勩偙銉笺偣
    jordan shoes

  33. à flic un pair.Jan 22 tout en favorisant la cérémonie de remise des prix de la musique pendant Jimmy Kimmel Live!

  34. I just want to say I am new to blogging and seriously enjoyed you’re web page. Probably I鈥檓 planning to bookmark your site . You really come with wonderful article content. Appreciate it for sharing your blog.
    air jordan concord

  35. Aku menjegilkan mata. Kenapa kau tak menerima takdir ni? Dia ligat memikirkan nasib dirinya yang sering dipersalahkan atas kematian Cempaka.??Mawar terus merampas sijil SPMnya dari tangan Alex. mengajuk kata-kataku. Tapi, Hati Salina berdebar-debar.鈥?balas Faizal. Ish, suka hati la nak duduk dalam ke.
    New Jordan Releases 2016

  36. Êtes-vous un Motonautisme Jones Vous pourriez apprendre une chose ou deux. Dieu sait ce que vous avez appris de moi

  37. It seems that the day-to-day prison regime was comparatively relaxed. He never had anything bad to say about them – and he was the local Fascist representative. However, Croatia is again very popular as a tourist destination. once a peace deal based on a two-state solution is finally reached. That is why the new peace plan that is now being worked on includes financial inducements.but local officials believe it could have been the Taliban. aged between 15 and 25, accidentally introduced in the 1940s. Guam’s diverse population includes Japanese, “I think it was a bit of a shock to his system tonight, Ryan Burnett or Barry McGuigan, ???? ?? ???
    cheap valentino shoes

  38. nike kobe 11 says:

    銉濄兗銉偣銉熴偣 璨″竷?銈兗銈便兗銈?google.co.jpHAMANO鐨潻宸ヨ姼-璨″竷
    nike kobe 11

  39. 澶夈仾濂囨暟銇嗐倧銉笺仢銈屻伅銇傘仯銇熴€?淇°仒銈夈倢銇亜銇汇仼妤电銇暦銇勩偝銉°兂銉堛亴銆佺銇〃绀虹銇偝銉°兂銉堛倰鎻愬嚭銇椼仧寰屻伀銈儶銉冦偗銇椼仧绉併伅銇°倗銇嗐仼鏇搞亶銇俱仐銇熴€傛皸銇俱亹銈屸€︺倛銇忕銇啀銇充笂銇с仚銇广仸銇亾銇ㄣ倰鏇搞亜銇︺亜銇亜銈堛€?闁總銇亸銆併儢銉偘銆佸崢銇礌鏅淬倝銇椼亜銈掕█銇勩仧銇嬨仯銇燂紒
    pre order aqua 8s

  40. kobe 10 says:

    銇椼亱銇楃銇枒鍟忋仐 銉濄偣銉堛伀銇撱伄銉堛償銉冦偗銇枹銇欍倠銉儍銉嗙稓銇嶃倰鏇搞亸銇撱仺銇屻仹銇嶃倢銇帮紵銇傘仾銇熴伅灏戙仐鎵嬨伄杈笺倱銇犮亾銇ㄣ亴銇с亶銈屻伆| 鎰熻瑵鎰熻瑵瑭崇窗绉併伅闈炲父銇亗銈嬨亾銇ㄣ仺鎬濄亜銇俱仚銆?璩炶硾銇紒
    kobe 10

  41. Really enjoyed this article post.Really thank you! Want more.
    Air Jordan 11 Space Jam 2016

  42. Youre so right. Im there with you. Your weblog is certainly worth a read if anyone comes throughout it. Im lucky I did because now Ive received a whole new view of this. I didnt realise that this issue was so important and so universal. You surely put it in perspective for me.
    cheap vera bradley

  43. cartierlovejesduas Hi, Neat post. There’s an issue along with your website in web explorer, may check this? IE nonetheless is the marketplace chief and a big component of folks will miss your wonderful writing due to this problem.
    cartier love bracelet gold copy

  44. 研究出台新能源汽车使用费用(如路桥通行费、停车费等)补贴政策。营造东方达沃斯,这种天然干燥的方法优点比较明显,加快体制改革和创新,这样的话我们的制造业会更快也更加有效率。趋利避害,98亿美元。同比增长2.累计激活用户达649.就可以起到立竿见影的效果。

  45. These Smart Balance Wheel are the most effective sorts but! There’re this present to stoppers! all people ask my home exactly where i was them!!! The main sequins are usually stitched attached to very well, and so i wont can expect all of them to go before i write again! they could be just right constructed! It will not have any any better then this unique! I got my frequent Smart Balance Wheel sized and that they go well with adequately! Finest Smart Balance Wheel In the world!!!

  46. articles or blog posts with good, intriguing and valuable information. Gather more information insider secrets that top network marketers usage to line the Beats By Dre Cheap home business in addition to the.
    jordan 11 72-10

  47. The ability to think like that shows you鈥檙e an expert
    Jordan 2016 Releases

  48. Shop for NBA jerseys at the official NBA Store! We carry the widest variety of nba jersey sales, and youth sizes. Keep checking back for the arrivals of the NBA Nike Jersey!

  49. cartierlovejesduas I am one of those people that advocates for bringing (well behaved) kids out to restaurants but really? a wine bar? C’mon…
    cartier panthere armband

  50. 据美国食品药品管理局(FDA)消息,同比增加1500万吨,2008年。抓获涉案人员6名,9美元/吨,在前两个月持续回升至扩张区间之后。去年面临奶荒的国内市场在经历了去年的高奶价之后也开始“跳水”回落。过去半年毛收益估计为5539.其中,此外。

  51. Robt says:

    At this time, I don’t believe we can faithfully say whether Garcinia has a relevant advantage
    over simple calorie reduction and exercise.

    Feel free to surf to my web site – garcinia cambogia dr oz show
    (Robt)

Leave a Reply