Stop Focusing On The Numbers

Posted on January 7th, 2014 by Kimanzi Constable

When I started my blog, I started out checking the stats every few hours. It was pretty easy back then because there was only a handful of people who even looked at the blog. As the blog grew, my excitement grew and so did the number of times I checked the stats.

Screen Shot 2014-01-06 at 7.58.01 PMI can clearly remember the first time my little blog got a thousand views, 1,000! After that point my obsessing over the numbers spiraled out of control. When there was a day that the blog didn’t get many views, I was depressed.

If you have a blog, can you relate?

It took me a long time and it’s still a lesson I’m learning but at the end of the day, the numbers aren’t where our focus should be. I realize and hope that many that read my blog have set a goal of being completely supported by their online pursuits this year.

This will mean a number of things and some numbers do matter, like how much income you’re generating. However, when you’re starting out and building your thing, what really matters?

Focus on building your foundation

I’ve written about this a lot but if your dream is to build an online business from something you’re passionate about, your foundation is what’s called your platform: website, social media and overall online presence.

Building your foundation starts with just one. One reader, one social media follower, you get that one and then you help them get through the situation you’re passionate about. If you add value to their lives, they tell a friend and then you have two.

From that point on you build your foundation and get things exactly how you want them. Focus on what works for you and what works for those you want to serve. Despite all the good information you’ll see online, build YOUR foundation, not what others are doing, make it uniquely yours.

Focus on engagement

If what you’re doing hits the mark, people will respond. You bust your butt to put out amazing content, so when the engagement comes, you welcome it. Engagement starts and furthers the conversation, it also draws in new people to your thing.

Engagement is great and something you should focus on to make sure you’re on the right track but again, don’t get caught up on the numbers. If you only get two comments on a blog post, don’t freak out! If you only get four tweets on your latest post, life will go on.

At this point I know I’m on the right track when I see this:

Screen Shot 2014-01-06 at 8.06.03 PM

Focus on adding value

At the end of the day, this is all about adding value to your audience and helping them. When you take the focus off yourself and focus on who you’re serving, magic happens. People actually get helped and they scream your thing from the rooftops.

They get through those difficult situations and they move forward in their life and you’re a HUGE part of that. This is why you really do what you do, this is really where your focus should be at. When you start with others first, you’re building the best foundation you can possible build.

The numbers give you an indication of what’s working and how you can improve but don’t let them make or break your progress. Focus on what’s important, focus on who you’re serving and serve them.

This week, let’s try something out, lets see if you can go all week without obsessing over the numbers. However much you check them, see if you can decrease that time by 20%. If you do, come back to this post and let us know.

For those that have success in the next week, I’ll put your name in the drawing to receive a free one hour coaching session with me. We’ll get together and talk about your online dream and ways to build it! Are you in?

How often do you check your numbers and what numbers do you focus on?

55 Responses

  1. The good old numbers.. They will always get us tripped up by looking at them constantly. Its hard not to but I am taking a page out of Dan Blacks book and just connect regardless of the circumstances. Then like you mentioned make sure you have a target audience that you want to connect with and the numbers will show up. Great Post Kimanzi.

  2. Numbers ugh. I hate them and love them:) I’m in. Always look forward to talking to you. I have energy and I learn something. I look at how many people come through the site. I check to many times to count.

  3. Sutton Parks says:

    Great, encouraging advise! I’ve recently heard Cliff Ravenscraft say a similar thing: get to know every single reader you have by name. I’m not even planning on looking at my stats anytime soon; too much other work to do. Thank you Kimanzi!

  4. I was enamored by the numbers early into blogging. The middle last year I stopped tripping over the numbers. One thing that really helped me get over the numbers is when I was in Walmart, a person that I hadn’t seen in years stopped me and said they enjoyed my posts. She stated that the posts were really helping her. I looked at my stats for a brief minute at the end of December and saw they were up sightly, but I did not get crazy with it. I am focusing on adding value. Kimanzi, thanks for adding value to my life.

  5. TCAvey says:

    so glad you posted this, I think most bloggers struggle with this.
    I haven’t checked my numbers in months. I just don’t care. Numbers don’t show the relationships I’m building.
    I do still struggle some with not get depressed when someone unsubscribes and not getting too excited when someone new joins my following. Regardless of the numbers, I want to build relationships.

  6. Joe Lalonde says:

    We’ve talked about this before Kimanzi. I used to check my numbers every couple of hours. Now it’s maybe once or twice a day. It’s not that I’m stuck on how many people are reading now but the fact I want to make sure nothing has happened with the site and it’s Google indexing.

  7. Jetpack Stats how I love thee…. and we are breaking up! Sorry, it’s not you, it’s me. Google Analytics and I are not having a fling. I need to be by myself for a while. I need to get back to the reason I started writing in the first place. I am sure we can stay friends, but for now, I need space to be creative. I need to be obsessed with the process of creating and not the results. So, goodbye my dear one. You will soon see I am right about this. I promise. 😀

  8. ouch. I check my numbers waaaay too much. Thank you WordPress iPhone App. It can be difficult not to obsess over numbers when requestion interviews with individuals who determine whether to not to accept your request based on your numbers.
    But this perspective is very valuable.
    And those who turn me down based on my numbers?
    who needs them.

  9. kentsanders says:

    Kimanzi, great thoughts! I am probably too obsessed with my number of podcast downloads and blog visitors. Numbers do mean something and indicate engagement on some level (hopefully), but they definitely don’t tell the whole story. I tend to check my numbers a couple of times a day, and honestly it’s hard not to get discouraged when they’re down.

    What’s been interesting is that my blog numbers seem to grow in direct connection to the number of OTHER blogs I comment on. It’s almost as if the more I focus on helping OTHER people with their thing, the more it helps me in return.

  10. Dan Black says:

    Great thoughts,

    Blog traffic numbers will always distract us from taking action. I try to only check them 2-3 times a week (Only glancing at them). I focus most of my time on writing, working on projects, and connecting with other people.

  11. I like how Shane Mellaugh from imimpact.com said about checking numbers, He said that the numbers that we searched for are usually vanity stats.

    We look at it in order to get that happy feeling but rarely will that feeling propel us to success. I guess focusing on numbers is okay but we must make sure to have a concrete reason why we are looking at it.

    Thanks for the post Kimanzi.

  12. reference says:

    I just want to mention I am just new to blogging and site-building and definitely savored this page. Likely I’m going to bookmark your website . You surely have really good posts. Many thanks for sharing your blog.

  13. This website is amazing. I will tell about it to my friends and anybody that could be interested in this subject. Great work guys!

  14. Tim and Jeff – wondering what your thoughts are about ‘off the shelf’ product launch/ splash/ recruitment platforms like launchrock and unbounce?LikeLike

  15. Hello There. I found your blog using msn. This is an extremely well written article. I’ll be sure to bookmark it and return to read more of your useful info. Thanks for the post. I’ll certainly return.

  16. go to page says:

    I just want to tell you that I’m all new to blogs and really savored you’re web blog. More than likely I’m likely to bookmark your blog . You certainly have outstanding articles. Cheers for sharing your web site.

  17. read page says:

    I simply want to tell you that I am beginner to blogging and actually savored you’re web site. More than likely I’m going to bookmark your blog post . You actually have fabulous article content. Bless you for sharing with us your web page.

  18. Car Paint says:

    I’ve been absent for some time, but now I remember why I used to love this web site. Thank you, I will try and check back more frequently. How frequently you update your site?

  19. I think other website proprietors should take this website as an model, very clean and fantastic user genial style and design, as well as the content. You’re an expert in this topic!

  20. Appreciate it for helping out, fantastic info .

  21. I would like to show my passion for your generosity giving support to folks that really need guidance on in this concept. Your special dedication to passing the solution all through turned out to be pretty significant and have regularly made professionals just like me to get to their targets. Your entire warm and friendly facts indicates so much a person like me and much more to my fellow workers. Thanks a ton; from everyone of us.

  22. A lot of thanks for your entire effort on this web page. Ellie delights in working on investigation and it is easy to understand why. Most of us learn all concerning the powerful medium you convey valuable secrets via your web site and in addition foster response from some other people on this concept so our simple princess is without a doubt starting to learn a lot. Take advantage of the remaining portion of the new year. You’re performing a great job.

  23. read page says:

    I just want to tell you that I am newbie to blogging and site-building and certainly savored you’re page. Very likely I’m planning to bookmark your site . You absolutely have incredible writings. Thank you for sharing with us your website.

  24. Thanks for sharing excellent informations. Your web-site is very cool. I’m impressed by the details that you¡¦ve on this site. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for extra articles. You, my pal, ROCK! I found simply the info I already searched everywhere and simply couldn’t come across. What an ideal web-site.

  25. I¡¦m now not sure the place you are getting your info, however good topic. I needs to spend a while finding out more or working out more. Thank you for magnificent info I used to be in search of this info for my mission.

  26. My wife and i ended up being lucky when Chris could finish up his web research from the ideas he got from your web page. It is now and again perplexing to just always be making a gift of secrets that many others might have been trying to sell. And we all recognize we’ve got the writer to be grateful to because of that. All the illustrations you’ve made, the simple web site navigation, the friendships you can make it possible to engender – it is all terrific, and it’s aiding our son in addition to the family recognize that that article is awesome, and that’s really mandatory. Thank you for the whole lot!

  27. I simply want to mention I am just very new to blogs and absolutely enjoyed your web site. Probably I’m want to bookmark your blog post . You surely come with incredible posts. Appreciate it for revealing your blog.

  28. moneylender says:

    This was killer Tim! Thanks for sharing it bro.LikeLike

  29. I simply want to say I am just newbie to blogging and site-building and actually savored this page. Most likely I’m planning to bookmark your site . You really come with exceptional stories. Thank you for revealing your website.

  30. My brother recommended I might like this web site. He was totally right. This post actually made my day. You can not imagine simply how much time I had spent for this info! Thanks!

  31. Hi! I understand this is sort of off-topic however I had to ask. Does operating a well-established website such as yours require a lot of work? I am completely new to blogging but I do write in my journal on a daily basis. I’d like to start a blog so I can share my own experience and views online. Please let me know if you have any kind of ideas or tips for new aspiring blog owners. Thankyou!

  32. great link says:

    I simply want to tell you that I’m new to weblog and honestly liked you’re web page. Likely I’m going to bookmark your blog post . You actually have incredible articles and reviews. Many thanks for sharing your web site.

  33. Vans says:

    Heya i am for the first time here. I came across this board and I find It truly useful & it helped me out much. I hope to give something back and aid others like you aided me.

  34. Great article….a LIST is worth GOLD!LikeLike

  35. xofmggvrc says:

    Kimanzi Constable – The Place to Create True Freedom In Your Life
    xofmggvrc http://www.g8g6zk47av0agf18etbs0k1n074h9113s.org/
    axofmggvrc
    [url=http://www.g8g6zk47av0agf18etbs0k1n074h9113s.org/]uxofmggvrc[/url]

  36. Plumbing  says:

    Needed to send you a bit of observation in order to thank you so much as before on the remarkable secrets you have provided here. It is quite incredibly open-handed of people like you to allow openly all that a few people could have offered for sale as an e book to earn some profit for themselves, especially given that you might well have done it if you considered necessary. Those good tips also served like the easy way to be certain that other people have the identical interest similar to my personal own to see much more related to this problem. I’m certain there are lots of more enjoyable instances in the future for individuals that looked over your website.

Leave a Reply