When I started my blog, I started out checking the stats every few hours. It was pretty easy back then because there was only a handful of people who even looked at the blog. As the blog grew, my excitement grew and so did the number of times I checked the stats.
I can clearly remember the first time my little blog got a thousand views, 1,000! After that point my obsessing over the numbers spiraled out of control. When there was a day that the blog didn’t get many views, I was depressed.
If you have a blog, can you relate?
It took me a long time and it’s still a lesson I’m learning but at the end of the day, the numbers aren’t where our focus should be. I realize and hope that many that read my blog have set a goal of being completely supported by their online pursuits this year.
This will mean a number of things and some numbers do matter, like how much income you’re generating. However, when you’re starting out and building your thing, what really matters?
Focus on building your foundation
I’ve written about this a lot but if your dream is to build an online business from something you’re passionate about, your foundation is what’s called your platform: website, social media and overall online presence.
Building your foundation starts with just one. One reader, one social media follower, you get that one and then you help them get through the situation you’re passionate about. If you add value to their lives, they tell a friend and then you have two.
From that point on you build your foundation and get things exactly how you want them. Focus on what works for you and what works for those you want to serve. Despite all the good information you’ll see online, build YOUR foundation, not what others are doing, make it uniquely yours.
Focus on engagement
If what you’re doing hits the mark, people will respond. You bust your butt to put out amazing content, so when the engagement comes, you welcome it. Engagement starts and furthers the conversation, it also draws in new people to your thing.
Engagement is great and something you should focus on to make sure you’re on the right track but again, don’t get caught up on the numbers. If you only get two comments on a blog post, don’t freak out! If you only get four tweets on your latest post, life will go on.
At this point I know I’m on the right track when I see this:
Focus on adding value
At the end of the day, this is all about adding value to your audience and helping them. When you take the focus off yourself and focus on who you’re serving, magic happens. People actually get helped and they scream your thing from the rooftops.
They get through those difficult situations and they move forward in their life and you’re a HUGE part of that. This is why you really do what you do, this is really where your focus should be at. When you start with others first, you’re building the best foundation you can possible build.
The numbers give you an indication of what’s working and how you can improve but don’t let them make or break your progress. Focus on what’s important, focus on who you’re serving and serve them.
This week, let’s try something out, lets see if you can go all week without obsessing over the numbers. However much you check them, see if you can decrease that time by 20%. If you do, come back to this post and let us know.
For those that have success in the next week, I’ll put your name in the drawing to receive a free one hour coaching session with me. We’ll get together and talk about your online dream and ways to build it! Are you in?
How often do you check your numbers and what numbers do you focus on?