Let me just tell you right off the bat, not building my email list from the start was one of my bigger mistakes. Back then, all I cared about was getting more than ten people even looking at my website, an email list was the last thing on my mind.
In today’s post I want to show you why building an email list is vital, if you want your thing to support your family and give you a few tips. If you can can start early or right now, you’ll be building on a solid foundation.
Why is an email list important?
How may emails do you get a day? If you get a lot, you know how annoying emails can be. So when someone can look past their irritation with email and sign up for your email list, they’re really interested in what you’re talking about.
If your goal is to generate income, then they might turn out to be a “lead” later. By them signing up, they’ve given you permission to talk to them about your thing. When you post a link to your post on social media, people decide whether or not it’s worth their time. When they’re on your email list, they’ve already decided.
Building an email list is important because if for some reason all social media was shut down or you lose a bunch of friends/followers, if they’re signed up for your email list, they’ll still see your content.
Email is also important for automation. You may have heard about auto-responders? As you grow your online business and create premium offerings, auto-responders can be a great way to let new or existing people know about those offerings.
Taking time and setting this up will save you countless hours of marketing later. Every time someone signs up, they get put in a sequence, generally two to three emails, the last one being a “sales” email. So no matter what’s going on or where people sign up in the world, they’ll see what you have to offer.
Setting up your auto-responder
How many emails should be in your series? What should they say? How far apart should they be? A few questions to think about but the best answers will come from really knowing and listening to your audience. To start, I’ll give you a general format. Use it but tweak it as you hear and learn from your audience.
I would start with four emails in your auto-responder series. After someone signs up for your email list, the next email’s should generally send every 2 to 3 days. This is generally what they can say:
First email is a thank you/ what to expect from my website email. Let them know exactly what they’ll get from your website and content. Second email is your story/ this is possible email. Let people know how you got to this point and why you started this thing. Also let them know that their dream (related to what you talk about) is entirely possible because it is!
Third email is a case study email: this person did this, I did that, these 10 people did it. This email is designed to show people what’s possible and here’s the proof. There’s a wealth of information online that you can link to or if you can prove it from your own experience, that’s even better.
Fourth email is the sales email: have you enjoyed the free training? Have you been enjoying my blog post? Well, if you’ve enjoyed the free stuff, check out this premium thing that takes things to the next level. And if you buy now, get this cool thing for free, offer an incentive to buy.
To set up an auto-responder series, you must have a paid account through an email service provider from services like MailChimp, Aweber, Infusionsoft and many others. I use MailChimp and setting up this series isn’t too complicated. I’ll do a demo in part two.
You’re not sleazy if you’re adding value
When it comes to sales and money, there’s always an uneasy feeling. Your goal is to help people and when money is talked about in that context, you may feeling like you’re not helping as much.
Here’s the thing, you can still help people and make money. I would go farther than that and say that as you make a little bit more money, you’ll have more freedom to go deeper and have more time to help.
Just because there’s money involved doesn’t mean you’re sleazy or not adding value, you can do both. At the end of the day you want to help but you have to eat and put food on the table for your family. If you’re content is top-notch and actually helps people, then charging a reasonable fee is reasonable 🙂
I have some homework for you, if you don’t have an auto-responder series set up, let’s get started. Think about and start writing some words for your auto-responder series. If you get some words written, come back here and put a few lines in the comments.
I will select a few people and send them a copy of Linchpin by Seth Godin and Thou Shall Prosper by Rabbi Daniel Lapin. Get started on building your business and possible get a book!
Are you building an email list? What have you seen?