My first book completely flopped, it sold five copies in the first six months. This despite all the “marketing” I did, which involved me posting a link to the book on Facebook once an hour. Yeah, I know what you’re thinking, it wasn’t long before most people unfriended me.
After a lot of studying and testing, I figured out what I needed to do to market the book. I realized I needed to learn how to market my stuff if I ever wanted my dream to support me. Once I implemented some key things, the rest is history, I’m sitting here writing this post from Maui as a testament to what’s really possible.
One of the main strategies in marketing is focusing on the launch. I’ve really seen this implemented a lot lately. When I look at my podcast app and see one person on almost every show I subscribe to, I know they’re launching something.
Launching your product or service properly is very important but marketing goes far beyond the launch. If you rely solely on your launch week to generate income, your dream will never support.
Selling feels slimy
Before I move on, lets talk about selling in general. I work have worked with a lot of people over the last two years and one thing that has come up multiple times is that selling feels slimy to them.
If you’re running a non-profit that’s one thing but even then there still some selling involved. The way to get over any issues with selling your products or services is to provide incredible value. Don’t just create something good, create something that blows the buyer’s mind.
Give your audience some over-the-top value with the free stuff you create and take it to the next level with your paid stuff. For that you can ask for a fair price and feel good because you’re really helping people. At the end of the day you have to eat and provide for your family.
The long-term approach (more…)