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As an entrepreneur, you work hard to build a reputation of integrity and trust. You understand that people do business with someone they know, like and trust, so you make it your goal to do business in that way. You keep your promises and you over-deliver with your products and services.
Life would be good if you could continue operating your business with no issues, but that’s not a reality. Attacks on your business and reputation are bound to happen, especially as you grow. Jealousy, envy, and other emotions can enter people’s mind and cause them to want to damage your business and attack your reputation.
Left unchecked, your customers could start believing what’s not true. I know this because I’m facing this very situation in my business. Over the last five years, I’ve openly and honestly built a successful lifestyle business. Despite my desire to serve, a few bad apples are determined to cloud the message. For a while, I thought I would stay quiet and let my reputation speak for itself. It’s taken some time to realize that’s not enough and not proactive. Here are five ways we, as entrepreneurs, can handle an attack on what we’ve built.
1. Don’t get into the mud with those attacking you.
It’s natural to want to fire right back at your attackers but it looks bad and it doesn’t solve anything. You get angrier and come off looking less professional. You don’t want to stay quiet, but you don’t want to let your emotions react for you. Ignore what they are saying and let your character and commitment to helping people do the talking for you. Actions speak louder than words.
2. Assure your loyal customers that business will continue as usual.
Customers fear a situation like this will lead to you being less productive, or worse, you closing your business. Let your customers know that you’re in business for the long haul and can weather any storm. Let them know they will still get the same or an even higher level of service from you. Difficult situations are what separate those who aren’t committed–don’t let that be you. (more…)