Let’s face it; selling your self-published book is really hard. Every year there are 600,000 to one million books being published on Amazon. I wrote about this for Entrepreneur Magazine.
Most authors won’t sell more than 250 copies of their book. If you have self-published, you know it’s hard to sell books. There’s a ton of information out there about self-publishing, but a lot of it isn’t very helpful.
It may be hard, but it is possible. I had no audience in 2011, but through some hard work I was able to sell over 82,000 copies of my two self-published books. I did it, and I know that you can too.
I know how hard it is so today I want to let you know what will really help you sell your self-published book. As I always say, you have to test what works for you, but these are the tips helped me sell books.
1. Create a killer product
It all starts with a good book. You can be the best marketer in the world but if your book isn’t good, it won’t be long before the bad reviews start piling up. Good writing can depend on the person, but there are some other things that create a killer book.
- A good cover. People do judge a book by its cover and with 14 million books on Amazon, you need a cover that will stand out. Getting a good cover doesn’t cost as much as it used to. It can be as simple as putting a job for bid on 99 Designs. You will get a hundred covers submitted that you can choose from.
- Good formatting. Again, hire a professional! Whether it’s hiring someone on Fiverr or using 52 Novels, the company that I used and recommend to my coaching clients. You will get negative reviews for bad formatting.
- Get your book edited. This is the biggest regret most self-published authors have, they didn’t get their book edited. Yes, it costs money, but it will be worth it not to see negative reviews complaining about the grammar.
- Your best work. A book is your legacy; your kids can be reading your book to your grandkids. Dig deeper when you’re writing. Create a professional looking book.