Sometimes the Internet can be the wild west. There’s some amazing information out there but a ton of information that you should run far, far away from.
Starting out I researched what was working and how I could implement those tactics so I could actually start making money. Back then I was desperate for money.
We were living paycheck to paycheck and even if my online business only made $100 a month that could have made an impact on our lives. I’m not going to lie, I was desperate.
Desperation made me do things that common sense should have steered me away from. It also made me consume more information than I could have possibly acted on.
At the height of the madness I was signed up for 87 different blogs. I would follow the SEO guys, the analytic guys, the MLM guys and so on. I read everything and tried a bunch of stuff but honestly I never reached that $100 a month mark.
If you’re starting out or haven’t seen any progress with your online business I know how you feel. You put your blood, sweat and tears into this thing and you just want to see results (I can help).
Even though it’s frustrating there are some marketing tactics that you should never turn to in an attempt to make a couple of dollars. Here are a few major ones.
If you told me you made $1,000 yesterday selling your book there’s really not a way to prove it. Online you can lie your teeth out. You should never lie or exaggerate the truth.
I’m a Christian and I firmly believe the truth always comes out. If you’re not you might believe in karma. If you’re faking it the truth will come out and especially if you’re a coach. If people hire you and don’t get results it won’t be long before your business dries up.
Life is too short to live a lie. Be you and be proud of who you are and the action you’re taking. If you’re not there yet that’s ok. You will get there but until then be honest about where you’re at.
2. Over promising
You know exactly what I’m talking about. Websites that claim this product will increase sales by 200% or get you “these” amazing results. Again, run far away.
Not every product or service will make millions or cure cancer. When you’re writing copy for your product or service clearly state what it does and the real life benefits.
I’m guessing if you release a product it’s something you have personal experience with. What results did your product or service get for you? Tell me about that. Get personal and tell me how it’s helped your life and I’ll buy it. Get some testimonials from people who have gotten value from it. (more…)