Me speaking to the Kenyan media at a press conference for an event I spoke at last year.
The New York Times estimates that the average American watches five-hour a day of TV. It’s also estimated that the morning shows of TV stations get 13 million daily viewers. Although 2.5 billion people will be online today, people still watch, and give weight to TV. It’s the equivalent of having a traditionally published book.
At the end of 2012, my business had taken off. It was generating income, but I was looking for ways to put a cherry on top of the cake. A friend suggested I book an appearance on some of our local morning shows. He taught me the strategy I’m going to teach you about in this series.
Here’s what you should understand. It’s not easy to get on TV, but these shows have to air a wealth of good content, and do it everyday. They are always looking for interesting pitches, and they don’t want to miss a story.
When I did finally get on some morning shows in late 2012, my local business exploded. I got consulting work, coaching clients (I didn’t really think of it as coaching because I had no clue what I was doing), and people at my live events. TV also helped me get better placement for my book in bookstores when it came out in May of 2013.
Writing for large websites, getting booked on podcasts, and social media marketing are great ways to build an audience, and promote a product that you’re selling. TV however, is an incredible way to get exposure in front of millions of people. I will also say it’s a original way of marketing because how many people do you know that get booked on TV? I don’t think I need to convince you of the value of this strategy, so lets talk about how to do it!
First, you should start by targeting the weekend morning shows on your local TV stations (your local ABC, NBS, CBS, Fox affiliates and so on). Always start local. I prefer local because that’s where you know what’s going on and probably have a connection. (more…)