I originally wrote this article for Entrepreneur Magazine. I wanted to share it here because the message is super relevant to those building their dream. Jared Easley and I believe in the message so much, we just cowrote a book about. Details soon…
You probably heard, when you were starting out to build your business, what I call the “influencer shout out strategy.” You were told to try connecting with those at the top of your industry by sharing their content, commenting on their website, and emailing them.
You’re told you have to be persistent and add value to get them to connect with you. Your goal, of course, is to get a response, kindle a relationship, and introduce them to your business in the hopes they will promote it to their large audience.
This standard advice is actually a poor way to build your business and takes time from better strategies. Here’s why.
1. Too many people are trying to chase them with you
If you’re trying to connect with an influencer just to promote your business, they’ll see right through it. Influencers are smart entrepreneurs who can smell fake motives a mile away.
Beside yourself, there are countless people trying to connect with them just like you. Chris Gillebeau, the New York Times best-selling author of three books, told me in an interview that he receives 200 to 300 emails everyday. Chances are a good that many are from people trying to connect with him to promote themselves.
Your attempts to connect with an influencer will get lost in the crowd and chances are it won’t even be seen because they have protocols in place to keep the multitudes at bay. Persistence will only help you to come off as a stalker. (more…)