In case you missed it, we’re in a series right now on how to self-publish a book when you’re growing or have a little audience. There’s a ton of advice and information out there from some amazing A-Listers but a lot of it won’t work unless you have a large platform. If you missed part one, check it out here.
I personally know the frustration of putting your blood, sweat and tears into a book, releasing it to the world and having it be largely ignored. You’re frustrated, you’re confused, you followed all the advice and it didn’t work, what’s up with that? That’s why this series is here, I hope it helps you see self-publishing in a new light.
Let’s pick up where we left off:
3. Adjust your expectations. You’re not going to build sustainable income with one book. Is it impossible? No but it’s highly unlikely. Almost all of the successful self-published authors have multiple books: Amanda Hocking, John Locke, Jasinda Wilder, Joe Konrath, Barry Eisler and the list goes on. If you click on the link for Joe Konrath, you’ll see he has self-published 40 books since 2009!
a. Realize your first book is just the beginning. What we’re building here is a house and the first book is the foundation of that house. From this first book you’re goal is to spring-board into more books and use the exposure from this book to launch other revenue streams. If you’re self-publishing a book, I’m going to assume you’re build something that you want to support you and your family one day, the first book is just the beginning. Instead of expecting it to be a NY Times best-seller or sell the same number of copies as an A-Lister you saw launch a book, set a realistic goal for yourself.
The number that I’m setting for the two case studies we’ll do at the end of this series and the goal I give my coaching clients is 1,000 books during launch week. That number isn’t crazy high and it’s not too low. Look at your book as a small piece in a big puzzle that will support you someday.
b. Launch other income streams. In this series we’re going to use the launch to not only sell a book but launch other income streams in our platform. If you’re a coach, we’re going to tie in your coaching business, if you’re a speaker, we’re going to tie in your speaking business. There’s so much exposure during your launch that it would crazy not to convert it for more than just your book. If you have a small platform, this can be the key to creating something that actually supports you and your family. We’re adjusting the expectation that this one book is going to be it, we’re realizing that we need more.
The best way to do this is cross promotion and packaging. What can you package with what to make the deal irresistible to the buyers? Again, I’m assuming you’re building a real business here, not just selling a book, so tying in your other offerings is a killer strategy to create good income during the launch.
c. Set goals, not dreams. This is the goal we’re setting for this series: 1,000 book sold during launch week. 1,000 books isn’t going to make you rich but it’s a good starting point and it’s decent income. You can use that number to spring-board your book in Amazon’s algorithm. That’s the goal I want you to set and plan how to achieve. (more…)