I originally wrote this for Entrepreneur Magazine, but wanted to repost it here because the message is important. A lot of folks got mad about this one, but I know those that read my blog will get it. This isn’t a post saying “never use social media.” My goal is to open your eyes to the fact that social media shouldn’t be your main marketing strategy. Enjoy…
You’ve seen it right? You log onto Facebook to see what your friends are up to and you see the sponsored posts promising to teach you how your business can make seven-figures through social media marketing.
Everyday you’re bombarded with social media experts that have “made seven figures plus from social media.” You see the ads and you wonder if social media marketing is the missing piece of the puzzle to help your business grow?
First, I believe that social media can be a great way to get new leads for your business. You can’t deny the opportunity when you look and see the billions of users on the various social media platforms.
However, social media marketing isn’t what it used to be and the landscape is vastly changing. As tempting as those sponsored posts are there are some things you need to be aware of before deciding to invest your time and money in social media marketing. Especially as your main marketing effort for your business.
Social media marketing can help your business but don’t buy into the belief that it’s the most important part of your marketing efforts. Here are five reasons that show why social media marketing has become overrated.
1. The organic reach is pretty close to zero.
If you look at the two largest social media platforms: Facebook and Twitter, you’ll see that the average life span of a tweet is 18 minutes according to the Moz Blog. Jeff Bullas, a leading social media expert, estimates the organic reach of Facebook is around 2.71% or less. (more…)