This is the third post in our series on how to self-publish a book when you’re not an A-Lister. We’ll continue in this free webinar I’m hosting on Tuesday April 22 at 8 pm CST/9 EST, details here. All your questions will be answered live!
Look, can you do this and do it well? Yes! You have to adjust your expectations and see this for the opportunity that it really is. Let your first book be just that, your first book, from there launch more books or more products and services, really build a business that supports your family.
Let’s pick up where we left off:
5. Form a launch team. You may have heard about this strategy but like everything we’ve talked about, we’re going to do it differently. We will form two launch teams: one will be bloggers who will review the book on their blog, share on social media and write an Amazon review, the second team will be people who don’t have a blog but will share on social media and write an Amazon review.
The point of having two teams is to keep things organized. You want to send specific instructions to each team and since they’re both doing different things, it wouldn’t make sense to communicate with them both at the same place. Usually with launch teams, there’s a Facebook group offered as a bonus, we’re not going to do that.
If you’re like me, you’re probably in twenty groups already and after a while, you lose interest and aren’t active anymore. This has been my experience when I formed Facebook groups for my launches and groups I’ve been a part for other launches, it’s not effective anymore. The way we will communicate with our launch team is through two separate email lists.
The purpose of the launch team is to use the power of numbers and bigger networks. When forming the launch team, we won’t just take anyone. They have to have a similar audience or something close. If they don’t, we’ll have them on the second launch team. This team will help let the world know your book and bonuses are out there and ready for people to get them.
To form a launch team, create a separate email list with your email service provider, create a form that asks the questions you want answered. Here’s an example of a form I created for my first launch team: