10 Lies We Need to Stop Telling Ourselves

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For too many of us, we want to be the “rock”; we don’t want anyone to think we have any weakness. This means we keep our problems and struggles to ourselves, we even keep them from those we love.

We want to be strong, but at the end of the day we’re human. We go through highs and lows, and struggle with self-limiting beliefs. We tell ourselves things that hold us back from being the best men and women we could be.

These things may not be verbalized, we might not even be aware of them, but there are 10 things we have to stop telling ourselves if we want to live an amazing life.

These self-limiting beliefs are affecting us one way or another. They’re paralyzing us and keeping too many of us from even thinking about taking action on our dream lifestyle.

They’re keeping us in toxic relationships, they’re keeping us at a jobs we hate, they’re keeping us from moving to somewhere better, they’re keeping us from being the best us we can be.

We have listened to them for far too long. It’s time to get real with ourselves and stop settling in life. We only get one life to live and these self-limiting beliefs are keeping us from truly living it. Here are 10 lies that hold us back in life.

1. I’m not good-looking

You may not look like a celebrity, but you don’t have to. You’re good-looking, and you need to know that. Confidence is an attractive quality, and there is someone out there for all of us. Don’t listen to anyone that will tell you otherwise, they’re wrong.

2. I’m not smart enough

Sure, not all of us are Albert Einstein, but we don’t have to be. You may not be book smart, but you might be street smart. You may not have gone to Harvard, but you did get a degree from a state college.

You may not have even gone to college, but as long as you commit to always learn, you are as smart as you need to be. Brendon Burchard says, “An expert is a student first.” Always continue to learn and better educate yourself about the things that you need to know.

3. I can’t beat my fear

The fear of failure keeps too many of us feeling stuck. We’re afraid to even try because we think we’ll fail. Fear is a liar and a dream killer. You can’t let it win.

C JoyBell C made a great observation about fear: “Don’t be afraid of your fears. They’re not there to scare you. They’re there to let you know that something is worth it.” (more…)

How to Book Paid Speaking and Consulting at Companies (Podcast)

I’ve written about paid speaking, and booking consulting at companies a bunch in the last month. But today I have a twist, you get to hear me walk you through this on the podcast that I co-host.

What’s more, you get to hear questions from someone just like you that wants to know how to do this. This episode was supposed to be us talking about why we teamed up, but it took a pleasant side tour to paid speaking. It’s only 25 minutes, so give it a listen!

 

Live your list

Do you have a bucket list? Ryan Eller is the host of the Live Your List podcast. He’s a TEDx speaker, and international consultant. In the episode he has a hilarious story about an experience in China. Ryan gives practical advice and tips on how to chase your dreams, goal setting, and the power of self-discipline. I really enjoyed this one!

 

I hope you’re enjoying these podcast episodes, but more than that, I hope you take massive action in 2015! What is one major goal for 2015?

This week’s articles

7 Things No One Told Me About Being an Entrepreneur
Entrepreneur Magazine

My Grandfather Died Today and My Heart is Broken
The Good Men Project

The One Thing We Need to Do Differently in 2015

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I was at the end of my rope in February of 2012. I stopped listening to my doubt and fear, I took action on my dream by self-publishing my first book. I thought if I put it out there people would buy it. They didn’t.

I wanted to quit. I wanted to forget about writing, blogging, social media, and this whole online world. I wanted all the problems to be worked out of my bread business so I could get back to what I knew and was comfortable with. This dream chasing stuff was too hard!

When I thought about my journey up to that point, I realized how much information I had taken in. I read dozens of blogs; I had over 30 podcasts on my iPhone. I watched hours of videos. The problem wasn’t a lack of information; the problem was a lack of focus and implementation.

The one thing we (myself included) need to do differently in 2015 is take action.

There will always be a new and better way to do something. There will always be a new hot-shot who seems like they came out of nowhere, using a strategy that we, “just have to adopt” in our business. If we get on this merry-go-round we’ll pass out from dizziness or never get off the ride.

We know so much, more than we realize. It’s not enough to know. Focus and implementation are what builds a business that supports your family. 2015 has to be the year that we take more focused action than we ever have before! It has to start right now.

January first is going to be here soon. Every year we wait until January first to start making resolutions. What if we didn’t wait? What if we made our plans now, and then hit the ground running on January first?

2015 has to be the year we focus on what’s important to where we are at in the process. We have to stop chasing what other people are doing. If you’re building your email list, stop learning about SEO. If you’re writing for other websites, the SEO will work itself out. (more…)

10 Truths About Self-Publishing

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Research shows that 81 percent of people say they have at least one book in them, according to the New York Times. As an entrepreneur, a book is a great way to establish authority in your industry.

It’s estimated that Amazon has earned $5.25 billion from eBooks so far this year, according to George Parker in The New Yorker. For entrepreneurs, this is an opportunity to add income to your business.

The problem is that there are 600,000 to one million books self-published every year in the U. S. alone, according to Nick Morgan. This has spawned an entire industry aimed at those wanting to self-publish a book. It’s also made it very difficult for your book to stand out and sell copies.

When I started my online business in 2011, I started with a self-published book. Self-publishing was becoming popular and stories like Amanda Hocking and John Locke convinced me a self-published book would be a great first product.

That book completely flopped. It sold five copies in the first six months. It’s estimated that the average book will sell fewer than 250 copies, according to Nick Morgan. It’s hard to sell books. Here are 10 hard-earned bits of advice that will help you sell your book.

1. Don’t make your book free through Amazon’s KDP select program. Amazon has a program called KDP Select. When you enroll in the program you have to make your book exclusive to Amazon. You can’t even sell it on your own website. In exchange for exclusivity, Amazon will give you a small portion of their lending program (about $2 per book).

They will also let you offer your book for free for five days every 90 days. The free promotion was a popular strategy in 2011 and it’s still widely used today. The goal is to get more reviews for your book and your book in more readers hands. Amazon estimates you’ll get one review for every 1,000 books downloaded during a free promotion. Not a very good return on investment.

The biggest problem is you can’t sell your book on your own website. That costs you the opportunity to connect with your customers directly. You can’t add their name to your email list, you can’t tell them about your other products or services. Amazon gets to do that.

People don’t respect something they get for free and, since there are millions of other free books, chances are they won’t even read yours. The former publisher of Writers Digest, Jane Friedman, has an excellent article about whom this program works best for. It’s not the average author.

2. You need to hire an editor. When all the big self-published authors are asked what was their biggest mistake, the overwhelming answer is not getting their book edited. Readers notice when your book isn’t edited. They will leave negative reviews about the grammar. That affects your book sales because reviews are the first thing a book buyer looks at.

3. Self-publishing is not easy. Self-publishing has opened many doors and taken away the gate keepers, but don’t think it is easy. With a major publisher you write the book and the publisher handles the ins and outs of creating the book. With self-publishing, that all falls on you. (more…)

An Interview with New York Times Best-selling Author Guy Kawasaki

A few months ago Jared Easley asked me to co-host his popular podcast, Starve the Doubts. We’ve had a blast recording the episodes, and I’ve learned a ton. I want to start sharing these episodes with you. Today I’m happy to bring you two interviews with some amazing and inspiring people.

Guy Kawasaki and Peg Fitzpatrick

You may know Guy Kawasaki from his work as the chief evangelist for Apple. He is the New York Times best-selling author of three books, and has authored nine total books. He is now the chief evangelist of Canva. He has co-authored one of the best books about self-publishing, APE.

Peg Fitzpatrick is a social media miracle worker! You’re probably familiar with my thoughts on social media, so for me to closely follow Peg means I believe in what she’s teaching. She is a writer and editor.

In this interview we talk about what works with social media today. Guy did not hold back at ALL! We also talked about connecting with influencers like him and building your online presence. Listen to the interview here:

 

Abbie Unger

Abbie is a mother, wife, and entrepreneur. I’ve had the pleasure of coaching Abbie these last six-months. In that time her business has exploded. She has a business that helps people get jobs as flight attendants. She’s helped over 60 people land jobs. Side note: statistics show it’s easier to get into Harvard than to get a job as a flight attendant.

She also has a business that helps stay-at-home moms build businesses while balancing family life. Abbie has been featured in the Huffington Post, Mashable, Yahoo Travel, TV, and Facebook itself sent a camera crew to her house. Her husband Jason joined us for the interview. Listen to it here:

 

Hope you enjoy these and many more we have coming up! Based off of Guy and Peg’s advice, I’m going to pay a little more attention to social media in 2015. I will, of course, keep you updated with what’s working. Tomorrow we talk about self-publishing!

The Ins and Outs of the Coaching Business- Part Three

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If you missed part one or part two, check them out and get up to date!

There are many ways to monetize an online business, and coaching can be a lucrative one. In 2012 when my business started to take off, I got multiple requests for one on one coaching. For a long time I resisted because I’m an introvert.

I can clearly remember the day someone bought my $1197.00 package when I did launch my coaching business. I couldn’t believe someone would pay me that much to coach them. Me, former bread guy from Wisconsin. Since then, I’ve had a few $10,000 months. Not telling you to brag, but to show you that you too can make significant income with your coaching business.

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These days I’m not taking any one on one coaching clients because of the different group programs I offer. Teaming up with Jared Easley, Dixie Gillaspie, and Jimmy Burgess for these programs has been amazing! We’re having a blast and those in the programs are accomplishing so much. You can decide to go one on one or a group; either way has amazing opportunities for your business.

Marketing

The success of your coaching program will live and die by the marketing. Two of the best ways to market are word of mouth and your email list. If you have helped someone, or coached him or her for free, ask them to refer someone who’s looking for coaching your way. You’d be surprised by all the opportunities that are in your sphere of influence. By simply looking around I’m guessing you’ll find your first or a new client.

The next place is your email list. Many of you know how big of a fan I am of email lists. The best way to sell to your email list is with the soft sell. You’re not trying to overwhelm your list with an over-the-top Internet marketer sales pitch. The best way is to give them value, and simple mention that you have coaching for sale. Tell them if they’re getting value from the free stuff, imagine how good the paid stuff will be. (more…)

The Ins and Outs of the Coaching Business- Part Two

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We’re in a series right now giving you everything you need to know to start or grow your coaching business. If you missed part one, check it out here.

The thing that I hear constantly, and what I know some reading this are thinking is, “why would anyone listen to me?” We live in a time when there’s a lot of information. However, you would be surprised by what people know. The topic that you think has been covered enough hasn’t. If you are in this online space there are a lot of things we all know and get tired of hearing. People that aren’t in this online space don’t know what we see everyday.

We know things because we read the same blogs, listen to the same podcasts, and watch the same videos. We’re used to what we see everyday, but the non-online world person has NO clue about these topics. You can still teach your topic to a HUGE audience that hasn’t heard it, or hasn’t heard it in the way you teach it. This is why, with the right training, anyone can become a coach.

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Pricing

Ok, so we’ve established that you can coach, and that coaching can be a profitable revenue stream for you. Let’s talk about the money part. Pricing for coaching can be handled in two ways.

Per month pricing

In this model you charge a monthly fee and for a certain period of time. The standard period is three months. In that month you have to decide how many “calls” or “sessions” you will offer. I have seen this vary from one call a month to one a week. (more…)

The Ins and Outs of the Coaching Business- Part One

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The School of Coaching Mastery estimates that the average executive coach makes $325 per hour, the average business coach makes $235 an hour, and the average life coach makes $160 per hour. I charge around $250 per hour. With over 2.5 billion people online daily, the amount of revenue made through coaching can be significant, and enough to quit your day job.

The money’s there, but coaching isn’t for everyone. More than that, most people have questions about how to start or grow a coaching business. We are in a series about practical strategies you can use to build a business that supports your family, and do it by the end of 2015. We’ve talked about hosting your own conference for little or no money, and getting booked on TV. Let’s talk about how you can build a profitable coaching business as a part of your arsenal.

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You can coach 

One of the biggest objections I hear from people who want to start a coaching business is the question of their credentials. We question our self at one point or another as to whether anyone should or will listen to us.

First, realize that the best “training” you can get is experience. If you have experienced something and triumphed through it, you’ve been trained on the most important part of coaching. Learning something in a book or course is not the same as going through that situation in real life. If you have the experience, you can learn how to help people in the most effective way. You have what it takes to be a coach. Don’t let haters keep you from making an impact in someone’s life.

The “free” consultation call

Since August of 2011 I have given away 127 hours of free coaching. Yes, that’s an accurate number because I keep track. One could look at all those hours as a lost opportunity, but I view it as my training on how to coach. I am a better coach because of that on the job training. I don’t however, recommend you do the same. (more…)

How to Get Booked on TV- Part Two

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Jared, Donald, Laura, and John. Picture used with permission.

Aloha and welcome back! If you missed part one of this series, head back and check it out here. In part one we talked about getting booked locally, and targeting the weekend morning shows. We also talked about the three types of approaches.

I always try to give you more than my opinion. In my research, I found some stats on what a TV appearance has done for some restaurants. They all experienced their businesses doubling. Ok, let’s talk about where we are. Tim Ferriss credits his TV appearances as a big part of why his books hit the New York Times bestsellers list. Personally, after one appearance on a morning show, I added $4,000 in revenue. I’m guessing I don’t need to convince you of the value of a TV appearance. So let’s continue.

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Third, contact the “associate producer”. The associate producer is the person in charge of finding content. They have the authority to book you. The best time to reach the associate producer is between 10:30 pm and 2 am. They are starting their shift at that time and aren’t as busy. If you wait, they’ll be doing a thousand things and won’t have time to talk. (more…)

How to Get Booked on TV- Part One

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Me speaking to the Kenyan media at a press conference for an event I spoke at last year.

The New York Times estimates that the average American watches five-hour a day of TV. It’s also estimated that the morning shows of TV stations get 13 million daily viewers. Although 2.5 billion people will be online today, people still watch, and give weight to TV. It’s the equivalent of having a traditionally published book.

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At the end of 2012, my business had taken off. It was generating income, but I was looking for ways to put a cherry on top of the cake. A friend suggested I book an appearance on some of our local morning shows. He taught me the strategy I’m going to teach you about in this series.

Here’s what you should understand. It’s not easy to get on TV, but these shows have to air a wealth of good content, and do it everyday. They are always looking for interesting pitches, and they don’t want to miss a story.

When I did finally get on some morning shows in late 2012, my local business exploded. I got consulting work, coaching clients (I didn’t really think of it as coaching because I had no clue what I was doing), and people at my live events. TV also helped me get better placement for my book in bookstores when it came out in May of 2013.

Writing for large websites, getting booked on podcasts, and social media marketing are great ways to build an audience, and promote a product that you’re selling. TV however, is an incredible way to get exposure in front of millions of people. I will also say it’s a original way of marketing because how many people do you know that get booked on TV? I don’t think I need to convince you of the value of this strategy, so lets talk about how to do it!

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First, you should start by targeting the weekend morning shows on your local TV stations (your local ABC, NBS, CBS, Fox affiliates and so on).  Always start local. I prefer local because that’s where you know what’s going on and probably have a connection. (more…)