I’ve been in a deep funk for the last two months or so. During that time, I let a lot of opportunities slip. In my inbox right now, there are over 1,6000 emails. This is the most email that I’ve let pile up; I’m normally great at getting through email and responding. As I have started to go through the email, the speaking gigs, consulting work, and potential new coaching clients that I have missed shocks me. It’s downright depressing.
I’m a little surprised that people keep reaching out to me to speak and consult, but I shouldn’t be. For the first three years of my lifestyle business, I worked hard to find and pitch opportunities. I went after everything in hopes of building my dream. A few years ago, I started writing for large publications. After over a year of consistently writing solid articles for as many large publications as I can, the opportunities have started to come to me. I can look through my inbox and see the direct result of my efforts.
I will spend the next week clearing out my inbox and responding to the opportunities that are still active. I will lock in some cool gigs, like the one I just signed to speak at in Tokyo, Japan. What I am doing and have done is not something that can’t be repeated. Things have not worked out as planned, but I’m still grateful for what I have been blessed with. You can build a successful lifestyle business that involves doing the things you enjoy and you can do it at your pace. My initial pace was far too fast and it cost me dearly. You can learn from my mistakes and build in a smarter way.
It Starts With Your Website
I often get asked about blogging—many see it as a big waste of time. There are many reasons you should be putting out consistent content: it builds your following, it shows you know what you’re talking about, it helps people feel comfortable spending money with you, and it educates your audience. But, it also shows editors, event organizers, and potential companies that want to hire you that you are an expert and they can feel comfortable spending money with you.
If your website is a ghost town, you won’t get very far in your building efforts. Getting to the money and all the fun parts of this business starts with putting out great content that educates, inspires, and demonstrates. If you have not been consistent on your website with content, it’s time to start. You can’t get the bigger opportunities until you have your house in order. (more…)