Here we are in part four in this series on how to self-publish books when you don’t have a huge audience. Don’t forget that tonight I’m hosting a free webinar where I’ll be continuing this series, answering your questions and telling you about an amazing opportunity to be a part of a live demo. Details here
What I hope you take away from this series is that your first book isn’t “it.” This first book is just the foundation that you need to build on and create a real business from. My first book flopped but I got back up and self-published a second book and created an online business that supports our family so well, we were able to move to Maui, Hawaii.
I didn’t and still don’t have a huge audience, that’s how I know you can do this too. After this series is over, I’ll be having a couple of follow-up posts that talk about how to self-publish a book: who to hire for editing and formatting, what you should price your book. I’ll also be talking about KDP Select and a few other things related to self-publishing.
If you want more specific help, I do offer coaching and have helped many authors self-publish their books and do well. I myself have self-published two books that have sold over 82,000 copies, so I know a little about this stuff Let’s pick up where we left off:
9. Set up spots on local TV. Despite the popularity of the Internet, people still watch TV. There’s an untapped opportunity that we miss because we think it’s impossible: being interviewed on your TV local stations. Think about how much content your local Fox or CBS (and so on) affiliate has to fill, they’re always looking for good content.
The key is having a good hook, something that garbs attention or causes controversy. There’s a strategy for how to get booked but I won’t share that here, I’m saving that for a special bonus Even with a self-published book, you can print out physical copies through a few places and bring them on one of your local stations.
10. Launch the books for 4 days: Tuesday through Friday. When we see the A-Listers launch a book, they usually use the whole week, the reason they’re doing that is to make the New York Times best-sellers list, that’s not our goal (YET!). For smaller platform launches, you don’t need a full week, three to four days max. I say launch on a Tuesday and end on a Friday. (more…)