The stats tell us that eight out of ten businesses fail according to Forbes. I don’t believe those stats for many reasons, but we all know owning and growing a business is hard work. Despite it seeming impossible at times, you can push through those frustrations.
In March of 2012 I was frustrated. I had a guest post for Michael Hyatt that brought 20,000 visitors to my blog and 6,000 email subscribers. I went from being unknown to having a decent size audience.
You would think this led to great income for my business, but it didn’t! I was selling my first book, and I thought with that bigger audience at least 5,000 of those people would buy that book. It didn’t happen.
I did get some book sales, but not enough to quit my day job, which was extremely frustrating. I hated that job and wanted to leave so bad, but the money just wasn’t there yet. I was frustrated!
I think most entrepreneurs reading this can relate. We want to grow our business to support our family, but it seems to take forever! The problem is that frustration could end up forcing you to quit. How do you push through that frustration?
1. Take a step back
The first month after guest posting for Michael Hyatt I had a ton of traffic. Even though people came, they didn’t buy. As I was getting frustrated, I had to take a step back, and remember why I started writing in the first place and it wasn’t money.
Why did you start your business? Taking that step back can give you some clarity and help you focus. Is there a lesson to be learned from the frustration you’re going through? We always have to learn, and especially during rough times. That’s when we learn some of the most important lessons.
2. Tweak your plan
If things aren’t going well there’s probably a reason. For me, I didn’t have a simple website, and I was too pushy selling the book. Those people didn’t know me yet, so there was no reason for them to buy from me.
I realized that I didn’t to tweak my plan to convert and make a little money. If you’re going through a frustrating time in your business, you may need to tweak some things. As you take a step back, see if any part of your business needs to be tweaked. (more…)